If there’s any illness for which people offer many remedies, you may be sure that particular illness is incurable…
— Anton Checkov, The Cherry Orchard

New products aren’t typically about the business of investing. They are about getting people to buy and sell things. There are very few companies that focus on the long-term business of investing… The best thing you can do for yourself is to make your choice [of a long-term strategy], keep it simple and stick with it. When presented with all these new products, it’s caveat emptor.
— Jack Bogle, Q&A with Bloomberg