● The Thinking Machine: Jensen Huang, Nvidia, and the World’s Most Coveted Microchip
Stephen Witt
Review via The Economist
Jensen Huang co-founded Nvidia in 1993 and has run it since, making him one of Silicon Valley’s longest-serving CEOs. He is among the most approachable—happy to entertain journalists when other tech bosses skulk behind a PR firewall—and, with his signature black leather jacket, among the most recognisable. Yet he remains an elusive subject. Nvidia’s $73bn in net profit last year, not far behind Microsoft’s $88bn, points to a strategic genius at work. His rambling disquisitions on earnings calls scream dumb luck. Which is it?
A new book suggests the answer is both. “The Thinking Machine” by Stephen Witt, a journalist, is the second such corporate biography; “The Nvidia Way” by Tae Kim, a former equity analyst, was published in December and covers similar ground. But Mr Witt approaches his subject with a more critical eye and more verve. He weaves together the story of the man, his company and the computer science that led to large language models (llms) such as ChatGPT, which brought “generative” AI to the masses in 2022.